Meade Lexus Becomes First Michigan Dealer to Team Up with AskPatty.com and Offer Services Designed with Women Consumers in Mind
Meade Lexus, with locations in Southfield and Utica, Michigan, is proud to announce they are an AskPatty.com Certified Female Friendly dealer, which involved extensive training to address the needs of female customers.

UTICA, MI, August 06, 2010 /24-7PressRelease/ -- Meade Lexus, with locations in Southfield and Utica, Michigan, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly Dealers in North America. Team members at Meade Lexus have completed a training and certification process to provide a Certified Female Friendly experience that exceeds women's expectations.

"...When we learned of this opportunity to enhance the Lexus experience for our female customers, we jumped right in," says Ken Meade, owner of Meade Lexus. "No less than a few hours after one of our sales associates completed the training, he was told by a female customer he was the best salesperson she ever dealt with—that's what we're striving for."

Not only did Meade Lexus become the first dealership in Michigan to "jump into" this opportunity, but they also managed to do so in time for another big opportunity—the Golden Opportunity August Sales Event, one of Lexus' biggest incentive months of the year. Now, women will feel more comfortable than ever stopping in during this month's Golden occasion.

To become AskPatty.com Certified Female Friendly , staff at both Meade Lexus locations completed an extensive training program with a focus on how to best serve female customers. To reinforce relationship building with these customers, Meade Lexus employees will continue to participate in year-round instruction to enhance their appreciation, commitment, and awareness to a female-friendly service experience.

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected, and empowered, which creates tremendous customer loyalty. Meade Lexus' commitment to women shows that management is serious about earning their business."

Meade Lexus and AskPatty.com also worked together to launch a female-focused micro-site to provide women with tools and resources often requested. Women can use this site to conveniently schedule service appointments, get access to discounts and coupons, and learn more about car buying and maintenance online--all from the comfort of their home or office.

Click on the following link to view the Meade Lexus Micro-Site:
http://femalefriendlydealer.askpatty.com/?d=Meade_Lexus_Group. You can also stop by one of our locations at 28300 Northwestern Highway, Southfield, MI 48034 and 45001 Northpointe Boulevard, Utica, MI 48315.

Press Release Contact Information:

Kristina Reid
Meade Lexus
Marketing
45001 Northpointe Blvd.
Utica, MI
USA 48315
Voice: 586-803-6232
Website: Visit Our Website